From homesickness in Amsterdam to the pink Concept Store in Leeuwarden. Fardo, 28, follows her dream: “This store is me.”

Failed to get HAVO certification, homesick for Amsterdam, and almost ended up burned out. After a lot of trial and error, Vardo de Jong (28 years old) achieved her dream. On Saturday it opened its store in Naauw in Leeuwarden. Anyone who enters the Plek Conceptstore enters a world full of colour. The walls, ceiling […]

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