Following the announcement of the first five brick and mortar stores in January this year, Rihanna’s Savage x Fenty now opens six additional brick and mortar stores in the United States, the brand said on Instagram. New stores will open in Chicago, Long Island, Atlanta, Detroit, St. Louis and Newark.

In January, the brand opened its first brick store in Las Vegas, followed by stores in Houston, Los Angeles, Philadelphia and Washington DC. The Announcement in January Bloomberg followed up with an interview with Christine Benderwiss, Co-Chair and Chief Business & Design Officer at Savage x Fenty. In this conversation, he announced at the time that the opening of physics stores in the United States would take place later with the potential to expand in Europe.

According to the WWD, Savage x Fenty has not yet answered questions about when stores will open. According to WWD, Christian Benderwiss, co – chairman and CEO of Savage x Fenty, said at the ICR 2022 retail conference in January this year: “Retail offers the opportunity to better support existing followers and create new ones.”

Savage x Fenty was launched in 2018 as a brand that includes underwear for all body types. Most notably for its annual runway show hosted by Amazon Prime, the label is popular, with a wide variety of celebrities showcasing its lingerie choices.