The large increase in the value of flowers exported to the United States via the Netherlands has one downside: higher prices attract competition from other countries. The Netherlands is a small player in this huge market.

It’s all like a catch-all race, a revival of demand for cut flowers that we have provided mainly for weddings and events and high florist segments, ”says Marco Groot, Director Hilverda de Boer United States.

“It’s amazing,” concludes Paul Hooganboom, director of market leadership Holex In the category of Dutch flower exporters to the United States. “We are still growing compared to 2019. And if air cargo capacity had been better and cheaper, we could have sold even more,” he notes of a ban. In 2019, the value of exports to the United States exceeded 100 million, for the first time since 2004. (..)

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