Brooklyn proudly shared the black and white campaign he created for Superdry in November and continued to post about the brand on his social media channels on more than one occasion. The young photographer also helped launch the flagship store in Oxford. So it seemed totally related to the brand. “The clothes are very comfortable. Nicola (wife, editor) steals my Superdry T-shirts because they are so soft. She loves to sleep in,” he said at the time.

A spokesperson for the brand also said he was very happy to have Brooklyn on board. However, they decided to leave him as an ambassador. “We have enjoyed the cooperation,” a British spokesman said. subway. “We always look at the ambassadors who appear in our campaigns and have decided to work with different talents for the upcoming season.”

While there is no clear reason to terminate his contract four months in advance, this is suspected to be related to his behavior in recent months. His lifestyle was said to go against Superdry’s ethos on social media. For example, there was a comment about the fact that he promotes vegetarian clothes, but does not live vegan himself, and as a chef in training also regularly bakes steaks.