This is clear from Bloomberg News’ analysis. The American branch of Swift’s Eras Tour proved to be an absolute money machine. The 53 concerts held in the United States generated more than $700 million (€663 million) in ticket sales.

$4.3 billion

This enormous sum is only a small part of the economic impact of the tour. When Swift plays, millions more are spent on things like hotel rooms, catering and merchandise.

All told, the round has raised $4.3 billion to date, Bloomberg estimates. Business magazine Fortune even published $4.6 billion. No wonder, because American fans spend an average of $1,300 on a Swift night, plus travel, accommodation and other costs, a report shows. vote Among party goers.

If SWIFT were a country, it would be the 157th largest economy in the world, roughly the same size as Liberia. To be clear: the tour generated more economic value than the entire economy of Suriname ($3.5 billion) or Andorra ($3.7 billion).

Half a year

It is important to note that SWIFT achieved this in less than half a year, while Suriname, Andorra and Liberia need a full year to generate their GDP.

And then the rest of the tour still had to come. Nearly 90 shows outside the United States have already been planned, so the billion-dollar party isn’t over yet.

Billionair

Swift, 33, isn’t getting poorer herself. Bloomberg estimates that she is now among an illustrious list of artists with total assets of more than $1 billion. 1.1 billion is the best estimate.

Her massive business alone is said to be worth around $400 million. Bloomberg only includes work released since 2019. From that point on, Swift has owned her own work entirely.

Since then, she has re-recorded music she had recorded before that time, the original recordings of which were not in her possession and were sold to one of her arch enemies – Swift has arch enemies – much to Swift’s anger, and then she re-recorded it. – Release albums.

All rights

This ensures that Swift has all the rights, and therefore decides where her music can be used and who benefits from it: Swift herself. Today, her iconic album 1989 has been re-released for 2014.

By calculations, Swift made $370 million from ticket and merchandise sales, after taxes. Add another $120 million in streaming income via Spotify and YouTube, the value of her five homes ($110 million) and $80 million in royalties, and you come to a total of $1.1 billion (€1 billion).