Twitter accounts that have been inactive for several years will be deleted. This was announced by Elon Musk on Monday. “We’re deleting accounts that haven’t been active in years, so you’ll likely see your subscriber base drop,” warned the head of the social network in a tweet.
Twitter’s policy requires users to log into their accounts at least once every thirty days to avoid being removed from the social media platform for inactivity.
Twitter also planned to delete inactive accounts in 2019, before Elon Musk took over, but quickly backtracked when users objected to deleting the deceased’s accounts. In response, the company said at the time that it would not delete dormant accounts until a new way to “immortalize” users was found. It’s still not clear if Musk will provide that.
Since buying the platform for $44 billion at the end of October, the billionaire has been changing things up, with mass layoffs, various provocations and chaotic changes.
Several advertisers have left the site and the app, and the new subscription-paying formula, Twitter Blue, doesn’t seem close to making up for the revenue loss, according to several analysts.
But the head of Tesla and SpaceX is continuing the same path, encouraged by the feedback from his many fans. “We’re working hard to make your feed as interesting as possible (…) How is it today compared to six months ago?” he asked in Sunday’s poll. About 46 percent of the 1.5 million voters answered “better,” and 38 percent answered “worse.”
According to research firm Insider Intelligence, Twitter revenue will drop 28 percent this year because “advertisers don’t trust Musk.” In an interview with the BBC, Musk said the company had seen advertisers come back and was “close to breaking even”.
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