The average amount spent by consumers around the world on a smartphone According to IDC It drops to $376. In 2022, an average of $415 was paid for the phone.
There is no recovery after this year
IDC expected phone sales to increase again this year, but that forecast has been revised downward. A decrease of 1.1 percent is expected, for a total of 1.19 billion smartphones worldwide. IDC believes that the phone market will not recover until 2024.
“With costs rising and consumer demand continuing to be low, manufacturers are being quite cautious going into 2023,” said Nabila Popal, director of research at IDC. However, we remain convinced that the global market will grow again in 2024.”
More foldable phones
Foldable phones are still a part of the growth. IDC expects to sell 22 million units this year, an increase of 50 percent. More manufacturers will launch new foldable phones in the coming months, including OPPO and Honor. Samsung and Motorola will also release new versions of their version later this year Foldable smartphones.
A very bad year
Phone sales fell sharply in the second half of 2022. In the fourth quarter, this was a decrease of more than 18 percent compared to the same period in the previous year. Over the whole of 2022, the number of smartphones shipped fell more than 11% to 1.21 billion, the lowest annual number since 2013.
In the first half of this year, according to IDC, the percentage decline in sales will continue to be “in double digits.” Samsung’s flagships and the new iPhone 15s won’t appear until after the summer.
Use the phone for longer
The drop in phone sales isn’t just due to inflation and an uncertain economic outlook. Consumers are also using the same device for longer and longer, so they are postponing a new purchase. In major countries, consumers are now using their smartphones for more than 40 months (about 3.5 years).
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