A lucrative job for the American software company Salesforce gives Hollywood star Matthew McConaughey no less than $ 10 million. He works in a commercial field and has an “advisory role”. Ridiculous, his fans thought.
In February 2022, Salesforce introduced its new mockup header. None other than the American actor Matthew McConaughey, known from films, among other things Interstellar And The Wolf of Wall StreetLast year, she appeared in her TV commercial during the Super Bowl, America’s biggest sporting event.
According to Fortune.com, McConaughey receives $10 million annually for this partnership. Nothing special in itself you might say. If it weren’t for the fact that Salesforce laid off 10 percent of its workforce this past January. Equally impressive is the way tech billionaire and Salesforce CEO Marc Benioff announced this resignation to his employees. After a ten-day vacation in French Polynesia, he organized a video meeting in which he told 8,000 employees that they no longer had to come to work.
The advertising landscape is full of big names from Hollywood lending their names and likenesses for millions of dollars. Companies choose this marketing strategy to increase their brand awareness and reach a wider audience. If the company is not controversial and the advertising personality fits well with the image of the star, the partnership can be win-win for both parties.
Famous actors provide millions of views on YouTube
Nespresso with George Clooney is a well-known example of a successful advertising campaign all over the world. In TV commercials for the coffee brand, Clooney has played the leading role of a flamboyant gentleman for years. This character is perfect for him and fits his image very well.
Thus, Clooney collected more than 30 million dollars. to make it somewhat proportionate; On YouTube, a 10-second commercial featuring Clooney brand coffee already had 31 million views after three months. He once proved Clooney wasn’t up for anything by turning down an airline advertising offer of at least $35 million.
Canadian actor Kiefer Sutherland, known for his string of hit songs 24, has been featured in the international advertising campaign of Plus500 online trading platform since last year. Although it is not known how much money the actor will receive for it, this collaboration will certainly benefit the investment platform. Sutherland’s one-minute ad has already been viewed 1.5 million times on YouTube.
Image damage
The 2022 Super Bowl ad has already been viewed 4.6 million times on the Salesforce YouTube channel. Given the company’s slew of layoffs, the comments below the YouTube video don’t lie. In the commercial in which McConaughey walks the streets speaking, followed by a large group of enthusiasts, DP Hacker leaves the following reaction: “Is this a march of the unemployed on their way to the UWV?” Three months ago, under the same passage, Bill Gara wrote, “Did you lay off a percentage of your employees to pay for this ad?”
says Benioff The Wall Street Journal His company paid McConaughey $5 million for his Super Bowl ad. He considers it a small price compared to his staff costs. For a technology company that is primarily dependent on other companies, the collaboration with McConaughey has helped raise brand awareness among major technology companies in America’s Silicon Valley. The question is whether this will not leave McConaughey with permanent damage to the image among his fans.
Unlimited free access to Showbytes? Which can!
Log in or create an account and never miss a thing from the stars.
“Unable to type with boxing gloves on. Freelance organizer. Avid analyst. Friendly troublemaker. Bacon junkie.”