Apple is interested in Google’s artificial intelligence (AI) apps for iPhone. The news agency reported that the two companies are holding discussions about this matter Bloomberg.

Apple is working on more AI applications for iPhone, iPad, and Mac computers. But other big tech companies have had more success with AI applications for phones, tablets and computers. Think of Google smartphones and Samsung Generative AI is used, among other things, to summarize notes or transcript meetings.

The language model running under the hood of this type of AI, Google’s Gemini, could also be used in an update to the iPhone’s operating system if the deal goes through.

In addition to Google, Apple is also in discussions with OpenAI, owner of the chatbot ChatGPT.

A little bit of Apple, a little bit of Google

Apple itself has also been working on AI applications for some time. Tim Cook, CEO, a promise Moreover, Apple will take important steps in the field of artificial intelligence this year. Partly for this reason, analysts expect AI to play an important role in the announcement of the latest version of the operating system for iPhones: iOS 18.

The company is said to be working on its own language model, among other things. But this may be less effective than Google’s Gemini or OpenAI’s ChatGPT.

That’s why Apple has chosen to rely only partially on its own artificial intelligence. For heavy calculations, for example to create images based on short text, the company may want to rely on Google services.

2 billion devices

Google and Apple have been working together for some time. For example, Google pays Apple billions to be the default search engine on iPhones. If it can also conclude agreements in the field of artificial intelligence, it will be a big boost for Google. Because there are probably 2 billion devices using Gemini.

This is exactly why moderators follow the results of conversations with interest. The aforementioned search engine agreement is also under scrutiny by the US Department of Justice, as it would disrupt the market.

European rules should put an end to the preference for certain services, such as search engines and web browsers, over phones and other devices.

The Netherlands must develop a plan to absorb job losses due to artificial intelligence.