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Amazon announced Tuesday that Prime Video will stream an NFL game on Black Friday for free.
The 2023 season will mark the first time the league has scheduled a game the day after Thanksgiving. The teams participating in the 3 PM EST match on November 24 will be announced at a later date.
“It’s an unusual day because a lot of people are stopping by, so it’s really a unique opportunity to introduce all fans to our broadcast,” said Jay Marin, Vice President of Prime Video.
The Prime Video bonus game gives away 16 regular season games for the 2023 season. They will air from Weeks 2-17. Prime Video will also broadcast the preseason game.
Prime Video has put some of its sports content on paywall before, but for its international customers. She is a co-rights to the French Open tennis tournament, and last year allowed everyone in France to reach the quarterfinal match between Rafael Nadal and Novak Djokovic.
Last season marked Prime Video’s first year as the exclusive carrier of “Friday Night Football.” According to Nielsen’s numbers, the 15-game bundle on Prime Video averaged 9.58 million viewers while Amazon’s first-party viewership measurement showed an average of 11.3 million.
This was the first time Nielsen had tracked and guaranteed ratings from a streaming service.
Even with the games only available on stream, “Friday Night Football” was the most watched program 13 out of 15 times. One of the times it was beaten was Game 5 of the World Series.
Michaels, Kirk Herbstreit, and Kylie Hartung are expected to return as Prime Video’s broadcast team. There will be a new product for the game after Fred Gudelli retired at the end of last season.
With seven significant game mode broadcast windows — three on Thanksgiving, Black Friday, Sunday afternoon, Sunday night and Monday night — there’s likely to be no difference in a Thanksgiving week send-off.
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