NPO 3FM will delete Radio 3voor12 from its linear programming as of January 1, 2023. This is evidenced by the placement decision of the NPO Board of Directors, which VPRO received on July 12, 2022. VPRO is baffled by this decision and does not agree with his motives. The broadcaster feels strong in this with the broad support of 3voor12 from the music sector from festivals, musicians, theatres, record companies and sectoral organizations that have emphasized 3voor12’s importance to the music climate in the Netherlands in recent weeks. VPRO is considering appealing the decision according to the internal NPO objection procedure and at the same time is looking forward.
3voor12 is part of the core programming of VPRO. The broadcaster sees the radio program as an essential component of the 3voor12 cross-media music platform. VPRO hopes that, with the support of 3FM and in collaboration with other broadcasters and sector partners, the 3voor12 website can be developed and promoted. Thus 3voor12 continues to make a significant contribution to 3FM in order to identify new music, new talent and present the stage. How and in what form, hopefully VPRO will discuss this with channel management at 3FM this week. For now, the status quo is that Radio 3voor12 can still be heard this fall and will be gone from the station as of January 1, 2023.
3voor12 is the public broadcaster’s most important pop platform and is the only journalistic music editor to create programs from the heart of the music industry: radio, website, TV, social media, YouTube, broadcast, podcast, from new music to live concert, from Interview to review, from session to backstory. Emerging or undiscovered artists such as S10, Eefje de Visser, Kensington, Merol, Typhoon, Goldband, De Staat, Kyteman and many others have found their way to the general public for the first time via 3voor12 radio. 3voor12 has been awarded four times the prestigious Pop Media Award for this purpose. In addition, 3voor12 has been the constant partner of major venues and all the famous Dutch pop festivals (including Pinkpop, WOO HAH!, Lowlands, ADE, Eurosonic/Noorderslag and Best Kept Secret) for decades, connecting the music sector to the public.
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