On June 2 Low cost airline Viva With a direct route from the airport in the capital Pisa to Cancun (Mexico), it opened its HUB Medellín, the regional hub. In this way, the company, which has carried more than two million passengers so far this year, continues its expansion process in Colombia and the region.
(You may be interested in: Passenger traffic in June was higher in Colombia than in the rest of the world).
In fact, it plans to open 15 new ones International routes, Over the next three years. Juan Diego, sales director of Gropo Viva, also explains Zapada’s position Reactivation The economy is favorable to the airline and shows important results.
“This year, we have seen a steady growth in market demand: we have added three new national highways and four international routes to Mexico and the United States; Then without flight activity we prove the speed of recovery and more and more passengers are relying on the benefits of the lower price model.
How did Viva establish itself as one of the leading airlines in the country?
Nine years ago we came to the Colombian market, the first airline to bring the lowest priced model in the region. Over the years we have evolved: we have become an airline that has changed the way we travel in the country, from being an open airline.
The strategy that supports our good results involves permanently looking operational capabilities Passengers; The idea is that they can fly to new places, paying only what they need. It has been added to our updated air fleet, a vast network inside and outside the country and our differences in timeliness, proximity and experience have made us one of the leading airlines in the region.
How far does Viva move today in terms of routes, travelers and navies?
Today we run 25 Ways To national and seven international destinations in Peru, Mexico and the United States. In the first six months of the year we operated about 16,000 aircraft and carried more than two million carriers. Passengers. We have the most modern air fleet and the third aircraft is in the United States; It was made up of 18 new aircraft, eight of which were N.E.O. Such as Buenos Aires or New York in the future.
What is the latest news from Viva?
This week we launched the Direct Medellin-Mexico City Route with four weekly frequencies; This is the fourth international route we have launched this year (connecting Medellin-Canc ,n, Bogota-Mexico City and Medellin-Orlando), which shows our commitment to connecting travelers with the rest of the world and at the best prices. We expect to mobilize approximately 60,000 passengers in the first year of operation of this new route, which will open up more opportunities for business and allow more Latin Americans to travel by air. We are waiting for the arrival of new aircraft to expand our network of national and international routes.
What does Viva offer its passengers regarding experience and services?
We connect thousands of people with new destinations nationally and internationally, proving we can fly high, paying low fares and getting the best service on board. We compete as an affordable option that can be customized to suit the specific needs of the users. For that reason, we only allow you to pay for the extra services you need. We firmly believe that true luxury travels with unique experiences, adhering to the right timing in our activities. Today we are a benchmark for timely travel in the country, averaging 93 percent of our itinerary.
We have recently integrated new entertainment options on board, including free access to a variety of digital magazines in conjunction with Pasa La Pegina, Spotify and the new Volar Para Vivir podcasts, Coca Cola and Dundee. In addition, we have digital communication channels: a virtual assistant and application for mobile devices via WhatsApp. Through this, we are committed to different processes that create value for our customers.
What comes with Viva? What markets are they targeting? What is your main challenge?
Within the international expansion plan, we plan to open 15 new routes over the next three years, including destinations to North America, South America and the Caribbean. Connecting new routes is a goal we work on every day and we hope to announce new locations very soon.
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