Next year, Instagram will integrate all video formats, so Video Messages, Reels, Stories and the former IGTV, into the Reels short video format. Instagram CEO Adam Mosseri said this in a users video.
In the video for users who Mosseri among others Posted on Twitter, says the company will continue to focus on video in the coming year. In July he said In a similar video, Instagram is no longer a photo sharing app and the social medium will focus on video. In 2022, the focus will be on this again.
Mosseri says the main priority for social media in 2022 will be to “integrate” all the forms of video currently on Instagram about Reels. Reels is a feature similar to TikTok where users post short videos. Reels were already given a central place in the Instagram app in 2021. Mosseri says Instagram is once again committed to growing reels as a product.
In addition, Instagram will focus on improving Messenger in 2022. According to Mosseri, “it became clear” that messaging is the main way to meet friends online. That’s why Instagram will expand the messaging service in the app next year to make it easier to send messages to others.
Mosseri also says Instagram plans to work on transparency next year. “People need to understand how Instagram works,” he says. Mosseri did not say how Instagram would do this. Finally, Instagram puts “Introducing New Ways” on top creators To earn money through the application.