Egyptian soft drink manufacturer Spiro Spathis appears to have been spared devastation for the time being due to the battle in Gaza. The more than a century-old company is benefiting from a call in the Middle East to stop buying Western brands.
Spiro Spates, founded in 1920, appears to have collapsed badly in recent years because it was unable to compete with Coca-Cola, for example. But calls on social media to stop buying Western brands have left the company unable to cope with the sudden demand.
According to Egyptian media, the producer recently saw a sudden increase in his income by 300 percent and is hiring a lot of employees to keep up with the unexpected resurrection. The company wants to hire people who have lost their jobs in international competitors due to low demand. Fifteen thousand applicants have already been registered.
Spiro Spathis immediately dreams of expanding into other businesses, such as the food products that bear his name. This is because the boycott has a widespread impact, and the sales of global companies in this sector are also lower.
The killing of nearly ten thousand people in the Gaza Strip due to Israeli bombing has inflamed the often anti-Western mood in the region. The United States and Europe are seen as pillars of Israel.
There are websites that refer to Western products related to these pillars. In Qatar, an American café and a British sweet shop closed their doors after allegations on social media that their owners were pro-Israel.
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