Evers & Company. It has been on Radio 538 for just one month and is already the market leader with 20.6% in the commercially important target group of 20-49 year olds. Edwin Evers has been back on the channel since February 2 and starts the weekend every Friday afternoon with Cobus Bosscha and Henk Blok between 2:00pm and 6:00pm.

Record market share and reach of Radio 538
Not only is Radio 538 doing well on this show according to the latest listenership measurements, but it’s raining recordings across the channel. Radio 538 as a whole records a market share of 9.9% among radio listeners in the Netherlands (13+), the highest share since the new measurement by the NMO. The station also reached the largest number of listeners since the implementation of the new measurement method, i.e. more than 3.6 million, and over the course of 20-49 years, the share rose by 36% in one year to 15.9%, setting a record and occupying second place. . Among men ages 20-49, Radio 538 is growing 55% and is the market leader at 17.7%.

Dave Minibo: “With the entrance of Evers & Co. With Dennis Royer back, we’ve improved the programming and it’s now very solid. The positivity is evident within the 538 team and extends to our listeners who enjoy the programming and music. These are just the first fruits to be harvested, but they give us positive energy to continue what we are doing!Source: Ipsos/Kantar, Monday-Sunday 6am-midnight and Friday 2pm-6pm, Week 8 2024 vs 2024. 2023