Anyone filling their shopping cart in the new year will notice that despite the decline in inflation, many products are much more expensive than they were at the start of 2023. Bread, pears, tea, soft drinks and olive oil are expensive. But there are also windfalls: butter, milk, coffee, and peanut butter.
This is shown by the analysis conducted by NU.nl. Below is a selection of price increases and decreases.
Many products have become slightly more expensive, but there have also been more extreme price increases. For example, she pays 20 cents more for plain whole wheat bread than she did at the beginning of 2023. That’s a 12 percent price increase. A bag of white cookies became 25 cents more expensive.
If you buy your own brand sandwich sausages or chocolate sprinkles, it will cost you about 18 percent more. For cider, you pay a quarter more than at the beginning of 2023: from 79 cents to one euro.
Boodschappenkar
NU.nl trekt elke maand met een boodschappenkar vol eten en drinken door vier grote supermarkten. Zo volgen we de prijzen van tachtig producten, zowel A-merken als huismerken.
The high prices of sandwich fillings can be explained to some extent by the high prices of cocoa, sugar and fructose syrup on the market. Due to poor harvests around the world, these rates have reached their highest levels in more than a decade. The dry and bad season for many olive growers also led to higher prices. Both Special Olive Oil and Bertolli Olive Oil are 14 percent more expensive.
Anyone who goes for the fruit will also pay a lot for a bowl of pears. Low yields will cost you a quarter to half more. At €2.59 you pay 70 cents more than last year.
Soft drinks and juices are rising in price
Furthermore, significant increases can be seen in the prices of soft drinks and juices. This is partly due to the high taxes on these drinks, which the supermarket passes on to you. Although prices for those products also rose earlier in 2023. You’re now paying 30 cents more for a carton of applesauce than you did last year. A can of iced tea or bottle of cola is also a fifth more expensive.
Anyone who takes a healthy approach to their cup of tea will also face a price increase. A pack of Pickwick English Breakfast tea bags is 14 per cent more expensive in major supermarkets.
Dandelion and milk gain at checkout
Between the more expensive broccoli and onions (both are about 30 cents more expensive), there are also some unexpected gains to be found on vegetable shelves. Cucumbers, zucchini, eggplant and chicory are cheaper than at the beginning of last year. Just like a bag of Elstar apples, for which you now pay €2.49 instead of €2.79.
Fortunately, more products are becoming cheaper. A packet of butter is 13 to 17 percent cheaper this year than it was at the beginning of 2023. This is because butter prices in the market were very high last year due to strong demand and high energy prices. Now prices have fallen again, just as they did with milk. A liter carton of special semi-skimmed milk is easily 20 percent cheaper this week than it was at the start of 2023.
A cup of coffee costs less
The price of coffee also fell sharply last year. The Aroma Red Rapid Filter Grinding Pack from Douwe Egberts is 50 cents cheaper at Albert Heijn and PLUS. In Jumbo, at €6.49, the difference is €1.42 compared to last year. For private label variants, the price drop is a little lower, but still there.
A bag of natural chips is now more than 5 percent (10 cents) cheaper. Potato chips were expensive at the beginning of last year, partly due to rising sunflower oil prices. Now the price has dropped again a little.
Peanut butter prices are also more competitive. A 350-gram jar of Calvé has become 7 to 9 percent cheaper in one year at Albert Heijn and PLUS. Both supermarkets are already charging higher fees than in December. Jumbo is even charging 24 percent less than it was at the beginning of 2023.
Brand experts are aware of the lower prices at Calvé De Volkskrant Rather, it is an attempt to win back customers who have switched to private brands. This may also be the case with chocolate sprinkles: De Ruijter’s packages have become 12 to 23 percent cheaper in one year, while the prices of specialty chocolate sprinkles have risen.
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