Anyone who goes for the fruit will also pay a lot for a bowl of pears. Low yields will cost you a quarter to half more. At €2.59 you pay 70 cents more than last year.
Furthermore, significant increases can be seen in the prices of soft drinks and juices. This is partly due to the high taxes on these drinks, which the supermarket passes on to you. Although prices for those products also rose earlier in 2023. You’re now paying 30 cents more for a carton of applesauce than you did last year. A can of iced tea or bottle of cola is also a fifth more expensive.
Anyone who takes a healthy approach to their cup of tea will also face a price increase. A pack of Pickwick English Breakfast tea bags is 14 per cent more expensive in major supermarkets.
Between the more expensive broccoli and onions (both are about 30 cents more expensive), there are also some unexpected gains to be found on vegetable shelves. Cucumbers, zucchini, eggplant and chicory are cheaper than at the beginning of last year. Just like a bag of Elstar apples, for which you now pay €2.49 instead of €2.79.
Fortunately, more products are becoming cheaper. A packet of butter is 13 to 17 percent cheaper this year than it was at the beginning of 2023. This is because butter prices in the market were very high last year due to strong demand and high energy prices. Now prices have fallen again, just as they did with milk. A liter carton of special semi-skimmed milk is easily 20 percent cheaper this week than it was at the start of 2023.
The price of coffee also fell sharply last year. The Aroma Red Rapid Filter Grinding Pack from Douwe Egberts is 50 cents cheaper at Albert Heijn and PLUS. In Jumbo, at €6.49, the difference is €1.42 compared to last year. For private label variants, the price drop is a little lower, but still there.
A bag of natural chips is now more than 5 percent (10 cents) cheaper. Potato chips were expensive at the beginning of last year, partly due to rising sunflower oil prices. Now the price has dropped again a little.
Peanut butter prices are also more competitive. A 350-gram jar of Calvé has become 7 to 9 percent cheaper in one year at Albert Heijn and PLUS. Both supermarkets are already charging higher fees than in December. Jumbo is even charging 24 percent less than it was at the beginning of 2023.
Brand experts are aware of the lower prices at Calvé De Volkskrant Rather, it is an attempt to win back customers who have switched to private brands. This may also be the case with chocolate sprinkles: De Ruijter’s packages have become 12 to 23 percent cheaper in one year, while the prices of specialty chocolate sprinkles have risen.
