Automaker Ford will overhaul its employee diversity program, Reuters reported, which received an email with the announcement. The automaker joins other major U.S. companies that have recently overhauled their diversity programs under pressure from conservative activists.

Among other things, Ford is withdrawing from the Human Rights Campaign Foundation’s program that evaluates how LGBT people are treated in the workplace. Ford CEO Jim Farley said in an email to employees that the automaker will also stop sponsoring events that promote diversity.

Motorcycle manufacturer Harley-Davidson left yesterday. X It has also been able to stop various initiatives in the field of diversity and inclusion, such as offering courses on this topic. The department dealing with diversity and inclusion will also be eliminated.

Companies like DIY chain Lowe’s and the maker of Jack Daniels Whiskey have recently taken similar steps.

The amendments come after heavy criticism of the American business sector from conservatives. According to American media, one of the instigators is right-wing Robbie Starbuck, who campaigns to “break up woke corporations.”

The activist said in an interview with a TV channel that he believes that “it is time to move away from these policies and bring neutrality and common sense back to work.” CNNStarbuck receives support from Republican senators and many well-known right-wing activists in the United States.

The Human Rights Campaign Foundation said in its response that Ford was giving in to an “internet troll.” “This shortsighted decision will hurt the company’s long-term success.”