Brand USA is a marketing organization dedicated to promoting America as a premier travel destination.
Background
Brand USA was established by the Travel Promotion Act of 2009 as the nation’s first public-private partnership to provide a global integrated marketing effort to promote the United States as a premier travel destination and communicate U.S. visa and travel policies.
The organization works closely with the travel industry to maximize the economic and social benefits of travel. These benefits include improving understanding between people and cultures and creating jobs that are essential to the economy.
Brand USA works with a growing network of international representatives, US embassies, Visit USA associations, tour operators and local TMCs to support a variety of activities including trade shows, sales missions, training initiatives and study tours.
For travel sector
The brand is USA A special website for you as a travel professional. This website provides everything you need when selling a trip to America.
The website is in English. If you want to read in Dutch, we have a helpful tip for you: right-click on the page and click Translate.
On the website you can find among others:
- Search function – You can’t know everything until you know where to look
On the home page of the website you will find a search function that works well. When you type a topic here you will see many results. Handy when you don’t know where to look or where to find.
You can find detailed information about all regions, states and cities. Naturally, this information is tailored to the ultimate experience of the destination in question. Very convenient when you want to quickly find out about a particular place.
There are constant developments and changes in America. Through this website you will know everything new and upcoming.
Here you can also find contact details of regional marketing companies so that you can always find what you are looking for.
A direct link to the ESTA website can be found here.
Including how many travelers from the Netherlands and what types of travelers are coming to the United States.
The USA Discovery program can be accessed as a free website, www.usadiscoveryprogram.com (English) and mobile application. Because of the country’s size and its diversity, the United States lends itself to training in a modular format. Clear, concise training courses that keep you up to date on many developments.
To get started, visit www.usadiscoveryprogram.com and register. The app can be downloaded on iOS and Android devices.
By participating in the USA Discovery program, you automatically qualify for exclusive priority access to Brand USA events and exploration tours.
Road Trips USA are multi-night self-drive itineraries created exclusively for you and your clients. No less than 43 ways!
These itineraries are developed in collaboration with American local agents, who in turn collaborate with Dutch tour operators. You can literally book all the routes you see. In many travel agencies, you will see these routes, sometimes in adapted form.
The routes are easy to use and supported with downloadable image and video content for presentation in your own website, newsletter or magazine.
You are entrusted with the responsibility of creating an itinerary with suitable accommodations. This route planner will help you a little further. Enter travel dates, places to visit and your customers’ preferences and Route Planner will create a plan with recommendations for excursions, experiences and must-see tips!
All images and videos can be downloaded royalty-free to use in your quotes, newsletters, websites and wherever you want.
Here you can find all agents in the USA working with travel companies in the Netherlands.
Each year the magazine fills more than 100 pages with inspiring articles about different parts of America. Good for you and your customers. The magazine can be viewed online, but one or more copies can also be ordered through Brand USA contacts in the Netherlands.
A completely free online travel entertainment channel with series, movies and documentaries about over 345 US destinations.
Contact details for Brand USA in the Netherlands:
Fire America
c/o Lieb Management bv
Stratweg 64a
3051 BJ Rotterdam
Tel. 010-223 09 90
Nicole Conrad – [email protected]
Sharon in the field – [email protected]