Tumblr will adopt a broader interpretation of “sensitive content” in its iOS app. As a result, less sensitive content will be visible in the iOS app. The company does this to align with App Store guidelines. Nothing has changed on the Tumblr website and the Android app.
Tumblr iOS app users may see fewer search results if one or more of the specific search terms are included in the new, broader interpretation of “sensitive content.” In some cases, there will be no results at all in the iOS app.
The team writes in a blog post It is from Tumblr that some blogs will also not be available via the iOS app. That is, if it is marked as “explicit”. Users will then see a notification on the screen. It states that the content in question was hidden. Some users will also see fewer suggestions in the ‘Following’ and ‘Interesting’ sections.
An official list of keywords has yet to be published to reflect the broader interpretation of sensitive content. US TechCrunch can get its hand word list which were compiled by Tumblr users. Keywords that fall under the broader interpretation of sensitive “content” are included.
Tumblr gives the impetus to change. “We needed to implement these measures to keep our app in the Apple App Store and to be in line with their sensitive material policy,” the company said. The company also wrote that it is working on “more forward-thinking solutions” and on additional features that will make the iOS experience “less limited.” The broadest interpretation of “sensitive content” does not apply to the web page and to the Android app and nothing will change for the time being.