Microsoft plans to bring the virtual Xbox Store to smartphones after its acquisition of Activision Blizzard was approved by the CMA. The company says it wants to develop a direct competitor to the Google Play Store and Apple App Store.
The acquisition of Activision Blizzard will result in According to Microsoft Contribute to the opportunity to develop a “New Xbox Mobile Platform”, such as Edge Reports. So far, the UK’s Competition and Markets Authority has been blocking the takeover due to alleged competition barriers.
Microsoft argues that the acquisition should help it enter the mobile gaming market, and not create a monopoly in the gaming hardware market. “The deal should leverage Microsoft’s capabilities to create a next-generation game store for a variety of devices, including cell phone, Can. This is thanks to the addition of Activision Blizzards games. In the document, the company cites Candy Crush Saga and Call of Duty: Mobile as examples of games that can contribute to the success of the Xbox Mobile Platform.
With this said, Microsoft may hint that the games in question will become exclusive to attract customers to the virtual store, something the CMA could likely see as an obstacle to competition. Incidentally, the UK market watchdog focuses its research primarily on the console gaming market, a sector that is becoming less important according to Microsoft. Uncovering the Xbox Store for smartphones should contribute to this point.
Microsoft’s plans are in line with the tough acquisition of Activision Blizzard. Recently, the British market watchdog CMA announced The second stage is more active of making the acquisition. over here Microsoft clearly does not agree.
So far, the Xbox Store is only available on Xbox and PC
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