Ahead of the launch of the Meteor Lake generation, Intel confirms that changes are coming in terms of brand marketing. At the same time, there are rumors that the company will supply consumer CPUs with the Core Ultra prefix from now on.

Confirmation comes from Global Communications Manager Bernard Fernandez, of writes in a tweet that Intel “will be making brand changes in preparation for the launch of Meteor Lake.” The changes will mark a turning point for consumer devices. Official details about the actual re-branding are scarce at the moment; Intel promises to share more information about the changes in the coming weeks.

On the other hand, the tweet comes at the same time as a suggestion from Several dropouts That Intel will drop the “i” denominator and may put Ultra in front of the CPU names. In addition, one recently appeared standard From an unannounced Intel Core Ultra 5 1003H laptop processor in Ashes of the Singularity: The Escalation Gaming Benchmark. So name changes based on those chips will be implemented with the introduction of Intel’s Meteor Lake CPUs later this year. It’s not clear if the change will apply to both the company’s laptop and desktop chips.

Yes, we’re making brand changes because we’re at an inflection point in our customer’s roadmap in preparation for the upcoming launch of our software # Meteor Lake Treatments. We’ll be providing more details on these exciting changes in the coming weeks! #Intel Corporation

Bernard Fernandez (@employee) May 1, 2023