German-Austrian game publisher Koch Media is changing its name to Plaion as part of a year Re-branding from the brand. The company is still part of the Embracer Group.

Billion name In their own words It better reflects the company’s intended identity: “To reflect the evolving nature of our business (…), we have chosen a new name that better represents who we are and what journey we are on.” The new logo should represent an “interactive play button”.

Reverse GamesIndustry.biz Co-founder Klemens Kundratitz explains the name change; It will be difficult for some to pronounce the word “hut”. Fortunately it puts in Funny Video Exactly how should and should not pronounce the old name. The new name Plaion should be pronounced as “play on”.

The company has more than 2,000 employees and is the parent company of multiple game studios and publishers, including Deep Silver, Warhorse Studios and Flying Wild Hog. Thus, Plaion is directly or indirectly responsible for franchises such as Saints Row, Borderlands, Dead Island, Payday, Mount & Blade, Metro and Shadow Warrior. Moreover Dutch spinner games He has been under the leadership of Billion for several years.

The former Koch Media company was founded in 1994 by Franz Koch and Clemens Kondraitz. Since then, the European company has made several major acquisitions and several sub-brands have been created. In early 2018, Swedish company Embracer Group, formerly known as THQ Nordic, acquired umbrella company Koch Media Holding for approximately $150 million.