Facebook Amma Meta is launching a paid verification program in the US this week.
As we know from rival Twitter, the system works through blue check marks. According to CEO Mark Zuckerberg, Meta Verified provides protection against users trying to impersonate your identity and provides access to the help desk. A check costs $11.99 per month on the web and $14.99 per month on mobile, and requires you to show your identification (usually a US driver’s license) to Meta.
Tests in Australia and New Zealand went well
The system has been running for several weeks in Australia and New Zealand, where it has been tested and achieved ‘good results’. The Australian program, again similar to Twitter, gives users a boost in visibility and moves them higher in search results. That part hasn’t come to the US yet because Meta still wants to tweak it.
The blue ‘validation check’ has long been a status symbol on social media platforms, as it was initially only available to public figures and celebrities. Elon Musk, who took over Twitter last year, sees it as a potential source of income, while users on the messaging service pay for status and greater visibility. The meta seems to be following suit now.
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