Now that AI is clearly on the rise, it’s eerily quiet around Apple. That’s the conclusion of Ben van der Burgh and BNR technical editor Jo Van Burek at Nexus. “We’ve heard in the hallways that Siri is so outdated, nothing can be built with it that competes with OpenAI.”
In addition, Apple will feel Nvidia’s hot breath, among others. “This is an emerging device maker, which may also want to get involved in artificial intelligence,” says Van Burek. Microsoft has tried it before with hardware — along with Qualcomm — but it didn’t work out very well. But Apple is really feeling the heat right now – does it still have a leading position in technology as the most valuable company in the world?
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Van Burek believes that Apple needs to do something with AI as soon as possible “at least indicating that it will” catch up with the times in the coming years. And that they will also provide the super-powerful hardware they build for AI—preferably for AI applications they own themselves.
Buy artificial intelligence?
Van Burik believes that Apple would prefer not to buy AI applications, because the company would lose control of the product. This is in stark contrast to the first iPhones the brand sold. It was still controlled by generic Samsung chips.
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So Jasper Bakker, IT journalist from AG Connect, believes that Apple should not immediately start developing its own AI applications. Apple often starts by completing others, but wraps it up in a smarter way. They make it out in a more user-friendly way, says Packer. So should Apple prepare AI applications and build their own data centers? no.’
cat from the tree
On the other hand, computer science professor Villian Hermans of VU University Amsterdam concludes that Apple is a company that is very wary of damaging its reputation. So she believes that Apple is deliberately waiting a little longer. “It’s important for them not to make mistakes,” Hermans says, “and I can imagine they look at all the competitors who make a fool of themselves in all sorts of ways.” They must be thinking ‘well, we’ll wait and see’.
All this because Siri is still very practical and familiar to many users, despite the fact that it is not the most powerful system. “I don’t know if Apple would benefit if they also moved into AI now.”
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