Netflix will stop offering the basic subscription in Canada. New users can only purchase a standard subscription with advertising or a standard or premium subscription from the streaming service.

So far there has been a starter subscription with ads available in the country, but also a relatively cheap basic subscription for one user, where no ads were shown, according to Winnipeg Free Press. Netflix says on file Official Canadian support pageTo: “The Basic Plan is no longer available to new or returning customers. If you are currently using the Basic Plan, you may continue to do so until you change plans or cancel.”

After the change, Canadian viewers will be able to purchase an ad subscription for $6 CAD per month, allowing users to stream in 1080p on two devices simultaneously. The following ad-free subscription costs CAD $16.50 and is also supported on two devices at the same time, although subscribers to this subscription can also download content and add an additional sub-subscription for someone from a different household.

There is currently no reason to assume that Netflix will stop offering the basic subscription in other markets. After all, a cheaper subscription with ad breaks is not yet available in the Benelux. The company was not available for comment. Incidentally, Canada was one of the first countries where ad subscription was launched, along with Australia, the United Kingdom, the United States, France, Germany, Japan, South Korea, and Mexico, among others.