What we do know is that Meta certainly hasn’t given up the fight yet. There is still growth in the VR/AR markets, though not massively. Things didn’t go well during the lockdowns either, while other digital entertainment was going very fast at the time. The investment is also massive in both Meta and Apple: billions of dollars annually over the past 10 years. These are very growth-oriented companies and won’t keep investing indefinitely in a relatively small market. But they also don’t give up too quickly, because then investors will have less faith in the next hype. Maybe even a piece of it. sunk cost fallacy.

As for active users versus devices sold: Looks like him Just under a third of buyers are active on the device every month. Weekly and daily activity is even rarer. Meta has already made money at this point, of course.

I have absolutely nothing against VR, but the hype around it is very high. Data retention is very low (so users remain very active over months and years); that’s a fact. And that doesn’t take away from the fun for enthusiasts who enjoy it so much.

It will be interesting to see how this market develops, how big or small VR will become, and whether hardware makers will stick with it for the long haul or whether they will focus all their attention on another hype (AI is most likely).