Apple won’t be able to sell 500,000 Vision Pro units this year, analyst firm IDC claims. The US tech giant has also yet to sell 100,000 quarterly units in the US since the headset’s launch.

Apple Vision Pro sales in the US are down According to IDC During the third quarter of this year, by about 75 percent. The fact that the American company has also recently started offering VR headsets in other countries should compensate for the decline in sales figures in the United States.

IDC believes that a cheaper version of the device could reignite interest. The analyst firm suspects that such a cheaper version would be around half the price, but has not received official confirmation of that. “The success of the Apple Vision Pro will ultimately depend on the content that is available,” said IDC Vice President Francisco Jeronimo.

The Apple Vision Pro was released in the US in February of this year for $3,500. It’s a VR headset made of aluminum and glass, with a fabric headband and an external battery. The device features two micro-OLED displays with a 90Hz refresh rate, and a combined resolution of 23 million pixels. The VR headset has cameras for AR-like “video traversal” and has an M2 SoC and an additional R1 chip that should process input from sensors. Tweakers wrote a comprehensive preview of the headset, which has also been on sale in Canada, Germany, France, and the UK since July 12. In April of this year, analyst Ming-Chi Kuo also claimed that Apple would make fewer Vision Pro headsets due to low demand.