You can say a lot about Citroën, but you can’t accuse them of giving up too quickly. The French brand has been active in Australia for over 100 years and is the longest-running (uninterrupted) brand there. But after a number of disappointing years, the brand is starting to decline. Totally irrelevant news for our Dutch readers, but still a special moment.

Australia has more than 26 million people, and together they buy more than a million cars a year. Citroen’s share was just 228 cars last year. In the years before that, it wasn’t that much. Luxury brands like Maserati outsell Citroen, especially Porsche. The highest number of cars sold in the past 26 years was 3,805, and the number has been steadily declining since then.

Peugeot stays, Citroen leaves Australia

Number of cars available is Below Also much smaller than here. Citroën Australia currently sells just four models. You can now choose from the C3, C4, C5 Aircross and C5. In Australia, people drive longer distances and the charging network is not as extensive as in the Netherlands. In addition, Citroën commercial vehicles are very popular in the Netherlands, which are not sold at all in the country of Crocodile Dundee, Oscar Piastri and Kylie Minogue.

The importer will now focus on Peugeot. The brand has reportedly already sold 1,341 units this year. CarExpert. It wasn’t a smash hit either, because a brand like Mazda sells around 100,000 cars a year. Toyota is the most popular there with 215,000 sold in 2023. The market there is also completely different from here: pickups and diesels (preferably a combination of the two) are not available there.