Welcome to the new edition of Peepshow Tuesday. This time around, JJ sits behind the white desk without his usual companion to shed light on developments in the gaming industry. Boris is enjoying a well-earned break. Instead of the latest leader of Gamekings, Daan and Kos take their place behind the desk. They deliver the essence of their role as Peepshow hosts in their own unique way. What’s this week’s topic? What are the major headlines in the gaming industry? This week’s topics include the meteoric rise of AL in video game creation, the impressive sales figures for Pokémon games versus Nintendo games, and Rockstar’s reasoning that review bombing is a risk. You’ll see and hear these topics and more on Peepshow Tuesday, July 30, 2024.

Major powers like Amazon, Microsoft and Tencent are promoting AI tools in China.

It is well known that artificial intelligence is taking over part of life. But it is often happening faster than you think. There are also more and more developers in the gaming industry who are embracing artificial intelligence as a way to reduce the costs of developing video games. During the China Joy Exhibition Powerhouses Tencent, Microsoft and Amazon were on hand to showcase their AI tools to the attending developers. What do the three gentlemen expect from the future of AI in the video game industry? Will the production process change rapidly?

Rockstar is tired of the review bombardment.

Then there was Rockstar, who made headlines last week after being interviewed. They believe that review bombing, or intentionally posting negative comments, is a trend that is very harmful to game sales. Do we see it that way too, or do we have a different opinion on this? You’ll find out in this video.