Chris Early, CEO of Ubisoft, believes that physical discs for games will not disappear completely. According to the man, the share of physical games will decrease, but there will always be customers who want a physical copy of the game.
Early Senior Vice President shared his thoughts during Interview with Ubisoft editors themselves. He stated that physical discs allow consumers to give games to each other as gifts, as well as the market for collector’s edition games. It was early suspected that digital game sales would decline in the future, but physical discs will never completely disappear. However, the man did not provide exact numbers or forecasts.
Early also discussed the future of cloud gaming. “We believe gaming streaming will continue to grow,” she said. “Fifteen years ago, there were already companies trying to make this possible, but the infrastructure was not yet what it should be.” Today, the average Internet connection speed is much better, according to the man. “I believe this progress will continue and will benefit game streaming.”
The Ubisoft CEO also spoke about the recently CMA-approved acquisition of Activision Blizzard by Microsoft. Microsoft and Ubisoft announced in August that Ubisoft had acquired the cloud streaming rights to Activision Blizzard games outside the European Economic Area for the next 15 years. According to Early, Ubisoft is well-positioned to offer cloud streaming services. The French company has reportedly previously collaborated with the Google Stadia team and the teams behind cloud gaming services Amazon Luna and Nvidia GeForce Now.
Ubisoft will only acquire the rights to Activision Blizzard games outside the European Economic Area. Within the EEA, every cloud gaming company should be able to access streaming rights to Activision Blizzard games for free. The European Commission has imposed this on Microsoft.