Pierpont counselor to serve as second speaker

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Senior marketing counsel with Pierpont Communications in Houston Denise Patrick will serve as the second speaker for the Piney Woods Entrepreneurship and Small Business Success Program series on Thursday (Feb. 23).The luncheon, sponsored by SHSU’s Small Business Development Center and the College of Business Administration, will be held at 11:30 a.m. at the Community Center in West Hill Mall in Huntsville and is hosted free for business owners and managers.Patrick, who has provided advertising and marketing services to over 2,000 firms since 1989, will discuss “Staying in Touch with Customers and Prospects,” offering high impact/low cost marketing tactics “that will take you all the way to the bank,” according to Ce Cowart Schlicher, training coordinator at the SBDC.

“As one of 18 entrepreneurs originally nominated for certification, Denise was the only entrepreneur in the United States to receive this coveted credential,” Schlicher said.The Entrepreneurship and Small Business Success Program is free due an educational grant from the AT&T/SBC Excelerator program, as well as university funding. This program, “Managing Communications and Technology for Small Business Success,” focuses on enhancing small business through concentrating on entrepreneurship skills, Schlicher said.